Whenever we listen to our favourite music, song or voice our joy's released out of the boundaries of the dam of constraints. May it be an Indian Ocean concert in Baroda, Jagjit singh nite in Delhi or Iron Maiden concert @ Bangalore...People are in their own ecstasy, flowing and pouring their hearts out.
Doctors, Professors, Managers, students forgeting the so-called social norms of decency and putting their emotions forward.The emotional connect provided by these are not made available for most of the brands.
Why Brands fail when Bands succeed in creating the right customer blend and consumer emotional urge ??
Pls all flood in your valuable comments regarding the same.
2 comments:
Insightful......well what music(band as u might like to say) does to your soul, brands can rarely do....music gives us an eternal feeling and so an instant long term connect gets bult. Brands may always go wrong in touching the right spot!
yaa...dats 2 good a comment Sid... its surely about the emotional connect..
Post a Comment