Supply chain management is a generic termed used by every other outgoing or stylish operations personnel to flatter his knowledge about the operations function.
Is it a chain ? I think so with an increasing number of suppliers and complexities in requirements of products and services it is becoming a Supply Chain Web (SCB).
Think about the time line and introspect the differences in the market . Thinking of the people has changed tremendously:
Till 1940's : Local Supply Market
Till 1960's : Local Demand Market
Till late 70's: Global Supply Market
Now : GLobal Demand Market
Though you are integrating and managing your backward SUPPLIERS and so calling it supply chain management; but consumer is the king....:
He thinks (though sometimes) and takes an informal or informed decision as per his wish for purchasing something.SO if He/she is demanding and WE as manufacturers thus suppliers are producing this reverse clubbed chain... It goes on then till it produces as per the customers wants finally.
Thus it is falsely said Supply chain management but actually a Demand Web Management (consisting of both Web of demanders and the Internet Web encompassing the global behavioural pattern) .
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