Its nice to see an transition in all the three dimensions of innovation springing out in every
street with happiness fumes of coke and not chimney fumes.
The PINK CHADDI revolution, not only was a product innovation from the conventional use of daggers and trishuls to a milder product(chaddi) conveying an extremely
powerful message :
" Beware; O (so called)mard kee bachcho.."
Process innovation was conveyed via all the modes of communication. SMS's were sent, net used extensively thus penetrating the silver screen and also the MONOTONOUS papers.
Business models were changed, as never ever had been publicity done for such an event on a rampant scale. Advertising back-up was also there from "Taste Of India".
It all depicts our MOVE FROM CRUDE MANUFACTURING INDUSTRY( Ma
ar-dhad,communalism,religionism,regionism) towards SERVICE INDUSTRY (Explaining the concept in a more polished way, simple, suble but conveying).
Welcome to the Emerging Indian Economy..!!
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