It's a day for the talent long not recognized. He is the heart throb, the creative spark
of the Indian music industry. Many have come and gone. Rahman also called the Mozart of
Madras,has tread a long path. People have speculated the rise and fall of many musicians.
Even when AR Rahman started taking up lesser projects as a music director speculations
started boiling in a frenzy.Though all those non- feasible speculations were easily tarnished by the excellent music provided by the young ,maestro at different times.
His compositions have been liked by one and all. Those still living in the Mukesh-Kishore era to the punk generation, his music has struck the right chord. It was long since his music was not recognized with an international honour.
But the Question arises " was the music of Slum dog better ?" Better than Roja, Bombay,
Dil-Se, Lagaan, Hum se hai muquabla and the in-exhaustible list...? Was " Jai Ho " a
music composition never heard before in Our Bolly industry ?? Or was It too appealing to a new market paradigm brought up by Danny ?
It was not only Rahman/Danny or their genious which has brought this award. The branding, the promotion and the right timing of the movie which has contributed immensely.Branding and promotion,as many papers revealed later was one of the major reasons of the back seat of
Lagaan at the oscars.
The global catastrophe and the eyes turning towards CHINDIA: Only islands left in the
ocean of debt(alive even robbling after Tsunami). All the companies, economies who were
visualizing hilariously at the HINDU rate of growth some decades ago are stumbling at
absorbing the change in the air.All the countries want to know more about INDIA. "Gold
from the so called gutter" was what actually happened and the same was shown in the
movie.
It was so appealing to the foreign masses with the extraordinary performances of the team .The perfect promotion and placing of the movie when the country in an Emerging BRICK(K :think ?) in the Economic wall...that it became an Instant Hit..!
This is called as " catching the pulse of the market."
Welcome to the Era of Marketing....>>!!
3 comments:
Hey Ashu, No denying Rehman's talent, lets not forget that a movie of this kind though depicts the reality and touches a chord, the reality remains that its always been the misery of India that has attracted the goras!! Is this ethical on the part of those making dollars out of it?
First of all Jai ho is just an ordinary track..i mean by rahman standards..Boyle just added it in the end to appeal to the Indian masses by the ritual dance and song ceremony..plus sukwinder singhs voice and the ''jai ho'' tags jus creates tht '' Chak de'' effect..
personally I still feel th movie is highly overrated..and overrated will still be an understatement..
AND i dont think that its a great marketing venture cos it hardly took off in the begining and the only reason its reached to this exalted status is cos f the word f mouth tht it generally got from critics who were blinded by the ''NAMASTE INDEEYAH'' phenomenon and then the movie jus snowballed from there..
no denying the fact tht it is a good movie but certainly not a OSCAR winning..earth shattering movie..
I think u ll be intersted in the following blogs
http://arcaneblog.blogspot.com
and
http://obituarytointelligence.wordpress.com/2009/02/21/oye-lucky-slumdog-millionare/
and lets not forget SMILE PINKI tht won the best documentary in the oscars..and it has no masala, songs or fairy tale love story..just a 45 minute chilling experience of an eight year old in banaras..
Thanxx alot friends 4 valuable feedback... wd comment back.. after d academic rigour subsides a bit.. ;)
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